WINK 281- The Poster/Advert

Digipak Draft #2

Disc Tray/Back of Album-


The disc tray of the album is simply the Wink 182 logo in the place of where the CD would be. However it is at a canted angle and slightly obscures the spine of the album giving the whole tray design a lazy and teenage feel, much like how text on magazines obscure the images on the front cover. The logo design is also made to look like it has been spray painted on to the album, as the spray painted walls are featured on many punk albums we felt it was symbolic and we included it.

The back of the CD is a performance picture featuring the band at the same location as the music video. Effectively this shot will be a still shot of the crowd scenes from the music video with the song titles, record label and barcode obstructing the image. I am going to use my SLR camera, and set the exposure up a bit so that the crowd is blurred slightly giving the impression that everyone is going mental for the band.

In researching the Digipaks of artists like Blink 182, Sum 41, and the Sex Pistols, I noted that they all share a patriotic theme, usually adopting the colours of red white and blue, and incorporating their respective flags into their albums. With that in mind my partner and I decided to focus on a patriotic theme for ours, we decided that a simple front cover would represent the lazy side of punk, along with the Union Jack background would represent the patriotic side of Punk.

The back of the case also adopts the red white and blue colour theme, but there is no Union Jack. Instead there is a form of collage showing band life. The pictures are obscuring one and another to give the lazy, unprofessional, punk look.

Advert Deconstructions

Sum 41 Underclass Hero deconstruction-



This poster features Deryck Whibley being a stereotypical punk. He is wearing an entirely black outfit, standing in front of a wall of graffiti, engaging in that most frowned on of punk activities- Spitting. This symbolises the punk attitude of "screw the establishment, lets spit on the floor and write graffiti". The fire extinguisher behind Deryck Whibley symbolises the hero side of the album. Deryck is standing in front of graffiti, spitting, (Which is the underclass bit) yet the fire extinguisher symbolises his hero side and that even punk rockers can help society.

The colour palette of this poster is very typical of punk and shares similarities with the Sex Pistols adverts. The black and white image and 'Sex Pistol' pink could mean that the world is boring and monotonous but as the band name is in pink it could mean that punk is the "light" in the dark tyrannical world.

Artist Research and Song Choice

Blink 182 (Anthem)-

Blink 182 is quite possibly the most well known and influential Modern-Punk band of this time. Comprised of a Bass Player/Vocalist (Mark Hoppus), a Guitar Player/Vocalist (Tom DeLonge) and a Drummer (Travis Barker), Blink 182's "All the small things" is possibly one of the most recognised songs of the last decade.

Left to Right- Mark, Tom, Travis.

Blink 182, formed in 1992, have sold 27 million albums since their formation, their most famous album being 'Enema of the State' which was a multi-platinum selling album. They have won three Teen Choice Awards, one MTV music video award, two MTV Europe Music awards, and one Nickelodeon kid's choice award for favourite band.

Blink are well known for their Melodic Punk sound and lyrics that speak to their target market, teenage humor and innuendo in their songs, much like many Punk bands before them sparke a lot of controversy surrounding the band. Especially the Cover of Enema of the State, it featured a Porn star in a nurses outfit looking somewhat seductive. Needless to say the over-sensitive parents of America were simply outraged.



My Partner and I have decided to use "Anthem" by Blink 182, we realised that Anthem doesn't have a music video, so we can be as loose with it as we want and can develop our own story for it. We renamed it "Slave Drive Song" after a line in the song. It features a rebellious concept in the lyrics, about a young teenager having trouble with their strict parents, we plan to exploit this and imitate Blink 182 style humour by dressing myself, (The bass player) as the father figure, and the Drummer as the mother figure, whilst the lead singer and guitarist is the main protagonist.

Digipak Decontruction

Sex Pistols Never Mind the Bollocks Album-



The Never mind the Bollocks album cover is so typical of Pre-Modern Punk. The pure simplicity of the cover accentuates the 'We can't be bothered' attitude of Punk, they just can't be bothered to do a crazy album cover. The name itself is typical, again, it's a 'screw the system' title, saying that everything other than Sex Pistols is rubbish.
The Sex Pistols often used this colour palette for their posters and album covers, with the exception of the anarchy in the U.K tour which used the Union Jack colours. The use of Pink and Yellow is really striking to a buyer, it makes the album stand out, much like the Sex Pistols themselves. The album title is in black bold writing, again, it makes the title stand out, and any young punk fan of the time would know that 'Never mind the Bollocks' was a punk thing to say, and therefore this attracts the target market.



The CD is exactly the same as the Front Cover but with all the producing companies and the liken on it. The canted 'Sex Pistols' logo on the CD adds to the Sex Pistols Punk style album.



Personally, I think this is the greatest example of Punk attitude on albums to date. The words this is crap plastered across their album just screams Punk. The song list on the back of the album is canted, you can't tell where each song ends, it's all in different fonts, it's just Punk on an album.

Again, they went for the Pink and Yellow colour palette but it's been changed around from the Front Cover as this time most of it is Pink. The name of the band is in a small flag like square in underneath the This is crap sign, it's in a sort of graffiti, scruffy bubble writing font, which could be trying to appeal to the youth's graffiti-ing anti-social ways.

Genre Research- Who listens to Punk?

Punk- Enlightening youths since the 1970's.

What sort of person listen's to Punk?
As I explained earlier, Punk is more of an attitude than an actual genre of music, and it's the attitude that most teenagers share. (The rebellious attitude). It doesn't matter if you grew during the 70's, at the birth of Punk, or in the 90's, making you a teenager at the moment, the vast majority of teenagers have that rebellious side to them. Punk has been so popular because it speaks to that side of every teenager, and has done for near 40 years. Because of this, the audience that listens to Punk expands from 40-50 year olds, right down to today's teenage audience. Simply because everyone from the 70's onwards has grown up listening to a form of Punk, people who are 40+ might have listen to the Pistols, Ramones, etc, whereas today's youth might edge towards bands such as Green Day. Different music, same Punk attitude.



I guess you could argue that there are casual Punk Listeners, and Hardcore Punk listeners, which makes Punk concert audiences vary from 40 year old stereotypical family men, to the gentlemen you see above. Like I said, this middle aged man could have in his earlier days had hair as socially awkward as this, which is what I mean by, everyone from the birth of Punk, has been affected by it in some way.

I asked 40 Punk fans (As I had 4 age categories) in Rugby Town Centre which age category they fitted into:



The evidence I found backed up my claim that age wasn't a particular factor in the Punk Audience, as the results were for the most part, relatively equal in all categories.

I also noted how many of the fans were male, all the people who weren't fans weren't included:


This evidence shows that around 3/4 of the Punk fan population are male.

Although the Punk audience is large, Punk is split into two parts, original Punk, and Modern punk, old and new I suppose. Old being bands that formed Punk, New being the bands that have shaped it. The youth's of today being the Modern Punk audience. Because, the age of a Punk fan is a big factor in which kind of Punk they listen to, the exposure is totally different, articles for tours and specific gigs in magazines etc shape the audience on a punk gig. Green Day and Blink gigs might be advertised in a magazine like Q, whereas I have seen gigs for original Punk bands such as Killing Joke in MCN, (Motorcycle news).


I asked the proprietor of a music shop in Rugby who's name has eluded me  the general age/ gender of the people who come in and buy Punk Albums, and he said, although his shops market is mostly teenagers, most of his Original Punk albums are bought by middle aged men, whereas the albums such as Sum 41 and Blink are mostly bought by teenagers of either gender.

Preliminary Task

Title- The Jam "That's entertainment"
Directors- Tom Hartland and Forest Onderka-Lang
Starring- Tom Hartland on Bass, Dave Allen as Frontman, and Sean Cronin on the Drum.

I'm afraid the quality has somewhat dissipated during the file conversion to .mov...

Preliminary Idea

My partner and I have decided to re-create "That's Entertainment" by The Jam. It is quite a straight forward video to create and the lighting can be manipulated easy. To create the dark background and lighting we decided that we could use the Drama studio in school, as it has black walls and stage lighting. We have two actors to play the lead singer/acoustic guitar player and drummer, and I will be playing bass in the video. Good on-beat editing can be achieved too through synchronizing the strums of the acoustic guitar with the scene changes.

Modern Punk video deconstruction- Sum 41: In too Deep

The video for In too Deep is very much typical of Modern Punk Rock. It hybrid video- but both the bands performance and the story is at the same location- A diving centre. The video focuses on Punk’s own style of “F**k you we’re not going to be how society wants us to be”. It features the members of the band in a diving competition with the “Jocks” of the diving world. The jocks signify how teenagers are manipulated to think they should be like- but as this is a punk video, the jocks get very much humiliated.

The start of the video is the 4 members of the band walking from their van to the diving centre- the first shot is a long shot with the members walking towards the camera, along with the stereo of their van playing another track from the album- “Fat Lip”. The members are dressed relatively normally, perhaps indicating they are normal teenagers, the camera pans the opposite way to the direction they are walking- and when they re-appear they are wearing gown with “Sum 41” on the back of them. This could be trying to empower the “normal teenager” by making them almost look like a boxer before a match.

When the vocals come in- the shot changes from the band walking towards the centre- to them standing in an empty swimming pool surrounded by hundreds of cheering people. The first shot of the vocals part of the video is a close up of the lead singer’s face leaning into the camera with a microphone- it’s reminiscent of the lyrics and style of singing in punk. In your face- aggressive singing. The video then focuses on the band walking in front of a large crowd who are cheering them, and occasionally going back to the shot of the band standing in the empty swimming pool performing the song.

After a while it becomes obvious that the video is focusing on a diving competition between the band, and four “jocks”, this is portrayed by the huddled team talks that the band have. The jocks are portrayed as vaguely homosexual- this could be part of the punk band “taking the mick” out of what society and the media tells them they should be like. You can see the homosexual portrayal by things like the members of the jocks group spanking each other. All through this video shots of the band performing are still being flashed every 5-10 seconds or so.

The beginning sequence of the video clearly is supposed to make you believe that the jocks are going to defeat the “normal” people, as the band aren’t taking the competition very seriously, so when the lead singer gets up to the diving board to do his dive, the viewer is surprised when he uses acrobatics to launch himself of the board, and complete a good dive. This could be a statement that people that rebel against the media, and their portrayal of the ideal teenager/person are just as capable, if not more so than those sequatious few that, for example, spend all day at the gym because calvin klein says they should.

It soon becomes apparent that the crowd, that could represent society, is backing the rebellious ones. They are holding up pickets that have “jocks” crossed out, and when the members of the band step up to dive, such as the guitar player, good looking women blow them kisses and what not. Towards the end of the video the crowd start to jump into the empty swimming pool during the performance shots, and the members of the band start to win the competition with the help of the crowd, this could connote a “call to arms” from punk- saying, go punk, say no to the government and media, and you will WIN!

A Brief Overview of My Genre.

The genre I have chosen to study for my music coursework is "Punk". Having been brought up having to listen to my dad's punk albums in the car- I have a good knowledge of the genre. Both myself and a few of my peers would agree that Punk music is more an attitude than an actual style of music. Where you could recognize "Blues" music by their use of pentatonic scales etc, you could identify a good Punk band by their lyrics, and their "F**k you society, ANARCHY!" style attitude.

Punk has evolved as a genre over the years, from the founders of Punk- such as the Sex pistols, Generation X, Talking Heads etc to bands such as Blink 182, Sum 41, and Green Day. You could argue that Punk originated in Britain, there were certainly more Punk bands around in Britain after Punk's birth, however, bands like "The Ramones" gave America too the anarchistic punk attitude.


In fact- you could say that Punk moved from Britain to America, as the majority of "modern" punk bands are American, the three most famous are the ones I mentioned earlier. Green Day's release of their album "American Idiot" was incredibly well recieved by both Britain and America. Indeed, Punk's target market, (Teenagers) were going mad over it's release, and so were much younger people too. When I was in Primary School almost the entire school was enveloped in Green Day fanaticism following the release of the hit album. Sum 41 and Blink 182 have been associated with the rebellious school party atmosphere for years. Widely due to their music being featured in films such as "American Pie".

So there it is- A brief overview of Punk rock, that it has evolved as a genre, it is the attitude that kids should be free from the shackles of society, and should be little rebellious anarchists. And of course, that the genre has moved from being centered in Britain, to America. Perhaps indicating that Punk bands are formed as a sort of- Plague on Governments of countries that are messing up royally. Below is a picture of my favourite modern punk band- Sum 41.

My Music Coursework will be displayed here